Fashion Brand Selling A 'Refugee Dress' Slammed For Treating People In Crisis As A 'Sales Gimmick'

A fashion brand has been criticised online for selling a garment called a ‘Refugee Dress’.

UZI NYC, a New York based fashion retailer, who describe their brand as being ‘urban nomadic’, appear to have named the £90 ($119) garment after someone who has been forced to leave their country due to war or a natural disaster.

People on social media have called brand out for the choice of name - with some calling on the brand to apologise.

uh, you don't see anything problematic with calling this a 'refugee dress' @uziuzinyc ? pic.twitter.com/6FQSW0Chlv

— Alice Doyle (@adoyle_) August 1, 2017
Srsly? #Refugees are neither "nomads" nor sales gimmick. #UZINYC: apologize, rename dress, donate to #UNHCR, #IRC... https://t.co/TNG7xcv2aF?NCID=1002

— Julie A. Tippens (@JulieATippens) August 1, 2017
Wtf. The website is 'UZI NYC'. Dress name is 'Refugee'. Look at the model and her pose! What is this!!?? pic.twitter.com/cJ2D9zLupR

— Riz (@RhiannaMoritz) August 1, 2017
So this brand thought it was appropriate to sell a 'refugee' dress? Disgusting. #uzinychttps://t.co/mxlMDQWG4p?NCID=1002pic.twitter.com/2WSKojHFE5

— Rianna Croxford (@The_Crox) July 31, 2017
HuffPost UK has reached out to UZI NYC for comment, and will update this article upon their response.